It’s the second week of September and already I find myself rummaging through my sweaters trying to find something warm to wear in the mornings. I was tired of wearing shorts after the third day of class, but now after one week of wearing warmer clothing, I’m asking myself where Summer disappeared to. Horrible foreshadowing newspaper articles are already being released, scaring us New York City dwellers, stating that it’s going to be an especially bad Winter with record breaking snowfall. I had been hoping that everyone who told me last Winter was an anomaly would be correct. I guess not.
Don’t get me wrong, I love Fall. It happens to be my favorite season. However, I would Summer a little longer before hibernating for the seemingly 8-month-long Winter. Fall is great. There are beautiful leaves falling (off of the few NYC trees that exist), the temperature is crisp and fresh, it’s acceptable to drink apple cider and hot chocolate, you can go apple picking and buy apple cider donuts, and most importantly for many Americans, Starbucks Pumpkin Spice Lattes.
I personally don’t understand the rave about Pumpkin Spice Lattes, mostly because I’ve never actually had one. I am a firm believer in Starbucks and their hot drinks, but it seems weird to me that the seasonal drink is so in demand. Starbucks-goers could start buying these Lattes starting the first week of September. Just a quick reminder: the Pumpkin Spice Latte is seasonal for Fall, a season that doesn’t begin for another two weeks!
According to vox.com: “In 2013, Americans spent $308 million on pumpkin-flavored products.” In my opinion, Starbucks was genius for releasing the popular drink in 2003. In the same article, Starbucks has counted at least 200 million Pumpkin Spice Lattes being sold since their debut. Apparently, by “treating the drink’s debut like a premiere and making the drink scarce by only offering it during a season,” the PSL becomes an easy marketing success.
So what is it about pumpkins and Pumpkin Spice Lattes that gets everyone so excited? Do we hope that with the more lattes we buy, the quicker Fall will approach?
To read more about Starbucks PSL: